Can it be done?

Where proposal as market residential/student accommodation

So can it be done? Indeed the SWOT and PESTEL analysis helps a lot in breaking down the details in order to critically analyse the possibilities and selections of our proposed development. After the SWOT and PESTEL analysis exercise I did during one of the seminars, I immediately thought of an idea. Considering the strength that there is a college, residential apartment and a fairly big space car park, I immediately thought of a car rental business would be fine. The college nearby secures a big amount of students. The accommodations are in the right place. I'm thinking wouldn't students find it easy to have their best car rental at their service when they are planning for a summer trip? Indeed, it is a great idea but looking at the weakness and threats, it doesn't seems as easy as it is.

Weakness starts to compile upon looking further into the SWOT analysis. First of all, I thought of vehicles will be having a hard time going in and out on the narrowed shared access. Users will not find that convenient. Second, considering if even I were to maintain the current building design and refurbish it to make it serve its purposes, the open area is still too small to occupy the rental vehicles. From the SWOT analysis, it helps me in understand the importance of critically analysing the issues and the factors not only from the proposed area, but the surroundings, users and parties whom may concern. Weaknesses comes along with strength during the development scheme of my proposal.